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Cisco IP NGN architecture and solutions are designed to help service providers transform their entire network and business.

Benefits for Service Providers:

• Deliver more services to differentiate your service portfolio across all markets (residential, business, and mobile), strengthen your customer loyalty, and increase revenues.
• Achieve greater operational efficiencies to reduce expenses while increasing your return on investment (ROI) and boosting profitability.
• Exercise better network control so you can deliver advanced services quickly and offer your customers enhance personalization and interactivity features.

The Cisco IP NGN application layer provides the important interface between users and the rich, converged voice, video, and data experiences (with mobility) that service providers can deliver (i.e., The Connected Life). Cisco offers open, standards-based solutions that support a wide variety of complementary partner platforms and third-party end-user devices.

The Cisco IP NGN service layer features the Service Exchange - enhanced network intelligence and unique service control features that support a better quality of service and quality of experience for all subscribers. The Service Exchange enables service providers to deliver advanced services (blended voice, video, and data with mobility). With a smart and open infrastructure, service providers can deliver any service, to any device, at any time, to any location (i.e., any play). Cisco IP NGN solutions in this layer allow you to enhance application interactivity and enable subscribers to customize services to meet their unique needs and preferences (for personal or business use).

Service Providers need to converge service-specific networks onto a single, more efficient and flexible IP/MPLS infrastructure. With an intelligent Cisco IP NGN, you can deliver today's services more efficiently and effectively support tomorrow's advanced residential, business, and mobile services in the future. Cisco can improve your operations and bottom line performance with energy- and space-saving platforms that scale to meet subscriber demands and offer longer lifecycles than alternative solutions.