How will MSCP benefit you?

MSCP helps partners accelerate their time to market and rewards investment in the delivery of managed services. Program benefits include:

Program Feature	Partner Benefit	Description
Consistent global terms	Allows partners to more easily deliver managed services across traditional boundaries	Partners qualify for a single set of global terms and conditions that span countries, regions, and continents. This consistency accelerates your ability to develop and deliver managed services across traditional boundaries.
Predictable global discounts	Allows partners to more profitably deliver managed services	Graduated discounts on customer equipment at all levels of the program. Managed Services-Master partners are rewarded in two ways: Receive the highest discount available on customer equipment, commensurate with expertise and investment in Cisco-based architectures. Additional back-end payments on the net purchase of Cisco Powered products for qualified services.
Targeted incentives and promotions	Enables partners to develop a more profitable managed services practice	Increase your profitability by focusing your company's practice on identified growth areas; technology-based incentives or regionally-based promotions, for example.
Branding opportunities	Provides partners with greater differentiation	Managed Services-Master partners are recognized as providing the deepest level of expertise in remote management of services from their audited network operations center (NOC). Managed Services-Master logo Reflects greatest depth of partner expertise. Provides differentiation and strengthens credibility in the market. Key identifier in Partner Locator. Cisco Powered Managed Services logo Reflects capabilities in a particular technology area. Reserved for use by Managed Services-Master partners with a qualifying service. Provides expanded differentiation.
Marketing resources	Helps partners envision, build, market, and sell managed services	The Managed Services Community provides resources that help partners at all steps of the service lifecycle - from service creation, to building and operating a managed service, to marketing and selling the service. Managed Services-Master partners also receive exclusive benefits such as promotion of their services through joint success stories and press releases, co-marketing at Cisco Live, and preferred positioning on the Partner Locator search tool.

As more companies evolve to capitalize on globalization, Cisco is witnessing a rapid expansion in the multinational customer segment. These new multinational customers need Cisco channel partners who can deliver complete solutions across geographies. Meanwhile, our partners need a progressive go-to-market strategy that facilitates collaboration across the entire value chain—from partner to customer, Cisco to partner, and partner to partner.

MSCP extends its program structure to accommodate two distinct forms of partner-to-partner collaboration: host-agent (in pilot) and white labeling. Both models benefit partners by maximizing customer opportunities and enabling faster adoption of new technologies.

MSCP Host-Agent (in pilot)
Extend Your Global Footprint

MSCP White Labeling
Extend Your Capabilities

Collaborate with other qualified Cisco partners
to support customers in remote locations.

Collaborate with other qualified Cisco partners
to extend your capabilities.

The Host:

Is a Managed Services-Master approved partner
Selects a qualified agent(s) who can deliver solutions in remote locations
Negotiates terms and conditions with both customer and agent
Manages the entire transaction

The Producer:

Develops and delivers a managed service
Is responsible for NOC management, monitoring, and trouble resolution
Is usually transparent to customer

The Agent:

Is Premier resale certified, or above, in the landed country
Has the necessary specializations and/or ATPs to purchase restricted access products in landed country
Signs the agent terms and conditions
Is required to use Cisco Branded Resale Services (if Cisco Services are attached) unless agent is a Service Alliance Partner or if next business day delivery is unavailable

The Marketer:

Contracts with producer for service and NOC management
Re-brands and sells producer's service as their own
Contracts with customer
Manages all aspects of the customer relationship

Host Benefits

Owns customer relationship
Delivers in remote locations
Manages end-to-end deal

Producer Benefits

Scale
Realizes incremental revenue
Transparent to customer

Agent Benefits

Realizes incremental revenue
Leverages local process
Proven capability at delivering solutions in global destinations

Marketer Benefits

Extends capabilities
Owns customer relationship

The Managed Services Community provides resources that help partners envision, build, market and sell managed services. Community benefits are administered at two levels:

The Managed Services Community is open to all registered Cisco partners who are interested in learning more about managed services, partnering with managed service providers, or investing in managed services solutions.

Employees of companies that participate in the Managed Service Channel Program at the Master, Advanced or Express levels are automatically entitled to participate in the community and receive a portfolio of benefits to help with all steps of the service lifecycle - from service creation to marketing and selling.
Register as a User of the Managed Services Community

In addition, registered resellers with an interest in managed services can Apply to Join the Managed Services Community.

Managed Services-Master partners are invited to enjoy the benefits of the Managed Services Community. In addition to receiving the highest level of financial benefit, these partners also receive exclusive benefits to help market and sell their services such as the use of Cisco Powered logo for qualified services, promotion of their services through success stories and press releases with Cisco, co-marketing at Networkers@Cisco Live, and preferred positioning on the Partner Locator search tool.

	Managed Services Community	Managed Services Master
Envision Your Service
Envision Resource Kits Use service-creation resources to strengthen your new services.	√	√
Custom-Managed Service Research Review third-party research about the future of business and consumer services in markets across the world.	√	√
Business Analysis Tools Determine the benefits of managed services for you and your customers, based on Cisco technology with ROI calculators and total cost of ownership analysis.	√	√
New Managed Services Financing Obtain funding through Cisco Capital.	√	√
Build Your Service
Technical Training Choose from over 200 complimentary online classes to enhance your technical expertise.	√	√
Best Practices Improve your network’s performance, using information from these white papers and videos.	√	√
Operations Support Access information on the latest industry standards-based operations support systems (OSS) and business support systems (BSS).	√	√
Service Designation Requirements Review the service requirements to see which ones qualify for a Cisco Powered Managed Service designation.	√	√
Technical Webcasts Attend ongoing live and interactive webcasts to stay current with industry trends and information.	√	√
* Networkers@Cisco Live! Get discounts and other special benefits at Networkers.		√
* CCIE Certification Assistance If you have completed your CCIE written exam, practice for your lab exam using remote practice labs, and apply to waive the exam fee.		√
Market and Sell Your Service
Sales Training Enhance your expertise with these complimentary online sales courses.	√	√
Sales and Marketing Briefcases Download guides to marketing the most popular managed services offered today.	√	√
Vertical Industry Resources Find resources to help you market and sell managed services to your education, retail, healthcare, and government customers.	√	√
Marketing Benchmarks Get quantifiable information from Matrix Solutions on how managed services are marketed today.	√	√
* Go-to-Market Tools Promote your managed services to prospects and customers using customizable tools. Technologies featured include Unified Communications, Security, and IP VPN.		√
* Cisco Powered Demand Accelerator This fast, scalable, and cost-effective tool can increase awareness and generate demand from small and medium-sized businesses for your Cisco Powered Managed Services-designated services.		√
* Cisco Powered Partner Pavilion Showcase your managed services at Cisco Live! in the Cisco Powered Partner Pavilion with an easily-deployed exhibit package.		√
* Cisco Partner Summit Gain insight into market trends, discover how Cisco can help your managed services business, and hear service provider executives describe their success in launching managed services.		√
* Logo Assets Use the Cisco Managed Services-Master logo to strengthen your credibility in the marketplace. Use the Cisco Powered Managed Services logo to promote your products, services, and associated marketing support materials.		√
* Service Promotion Support Promote your service through the service provider search tool, utilizing banner advertising on Cisco.com, sample promotional copy, and public relations support.		√
Marketing Webcasts These ongoing live and interactive events help you stay current with industry trends and information.		√

* Limited to Managed Services-Master partners only.
For more information, contact your Cisco channel account manager (CAM).