Australian broadcaster Nine recently underwent a technology transformation to run its content entirely over IP Fabric for Media, cutting the reliance on a legacy network to unlock efficiency, agility, and flexibility.
“For us, it's a bit like switching the production and business model from black and white to color. It’s the future of broadcasting and together with Cisco, we're shaping it.”
Geoff Sparke, Director of Broadcast Operations, Nine
Industry: Media and entertainment
Location: Australia
Size: 3,000-4000 employees
Website: nineforbrands.com.au/