Cisco 2024 Consumer Privacy Survey
Privacy Awareness: Consumers Taking Charge to Protect Personal Information
About the study
The annual Cisco Consumer Privacy Survey is one of many research-based, data-driven publications in Cisco’s Cybersecurity Study Series. This double-blind study is based on a survey of over 2600 consumers in 12 countries globally.
Learn more in this blog by Leslie Mcknew, Cisco SVP, Regulatory Affairs, and this Cisco Newsroom article featuring Harvey Jang, Cisco VP and Chief Privacy Officer.
Key findings
For the first time since the onset of this study in 2019, a majority of consumers (53%) said they were aware of their country’s privacy laws.
Awareness of privacy law highly correlates with consumer confidence
Among those not aware of the country's privacy law
Among those aware of country's privacy law
Source: Cisco 2024 Consumer Privacy Survey
Consumers prioritize privacy when making purchasing decisions
75%
I will not purchase from organizations I don't trust with my data.
Consumers recognize the value of AI and expect responsible treatment of their data
63%
AI can be useful in improving our lives
78%
Organizations have a responsibility to only use AI in an ethical manner
Responsible innovation
Learn how Responsible AI starts with a commitment to respecting privacy and human rights.
Responsible innovation requires designing and building with an ethical framework by design.
