Behavior Metrics

The Behavior Metrics app enables you to view various reports that provide insights about the performance of your business. By default, the report includes the data from the date of installation of Cisco Spaces. The report will be shown for all the locations for which you have access. You can filter to view the report for a particular location and month.You can also the filter the report based on tags.

After installation of Cisco Spaces, it will take a month to show the initial report. You can view the sample report during this period. You can also see how your report is building up by switching to the “My Data” option during this period. After the report is ready, you will get a notification.

If you want exclude a particular location from the report, you can do so by defining a ExcludeOutlier meta data for that location in the Location Hierarchy. If a location has ExcludeOutlier meta data value set to True, that location will not be considered for defining any of the benchmarks such as Top or Bottom 3 locations or Important locations. Also, it will be excluded from all the graphs of Behavior Metrics including average visit duration and average visit duration per sq/ft. You can temporarily exclude a location from the report by setting the ExcludeOutlier meta data value as a future date. Then, the location will not be included in the report till the date specified.

The Behavior Metrics app consists of the following types of reports:

• WiFi Adoption: This report provides the metrics of Wi-Fi adoption in your business locations. It displays the count of visitors visiting your business locations, the count of visitors attempted to connect to your Wi-Fi, and the visitors who could successfully connect to your Wi-Fi. This report also provides the intent rate (ratio of total footfall to devices tried to connect), acquisition rate (ratio of devices attempted to connect to successfully connected), repeat visitor count, and AP density. The report shows the Wi-Fi connected distribution for various hours of a day, and days of a week.

• Business Metrics (Retail Metrics): This report provides insights about the amount of time the visitors spent in your premises, how often they visit, distribution of visits by time of the date and day of week, concentration of repeat and new visitors, percentage of visits belonging to different ranges of visit duration, correlation between area of the premise and time spent by visitors, and so on. These information enables you to analyze your business, and reach out to customers at the right time.

• Right Now: The Right Now report displays the details of the visitors currently present at your locations. The report shows the number of visitors currently present along with the total number of new and returning visitors. It also shows the gender ratio of current visitors, their profile, tags they belong to, visit duration, and number of visits made by current visitors in the last 30 days. Location-wise distribution of current visitors is shown in a map and list view.

Right Now report has a passive duration of 10 minutes. So, a visitor will be shown in the Right Now report until the passive duration crosses for that visitor. For example, if a visitor in a location is moving from 1st floor to 2nd floor, the visitor will be shown in both 1st and 2nd floor. For 1st floor, the visitor count will be updated only after the passive duration is met.

Captive Portal

The Captive Portal app enables you create and display captive portals. This app will have the following options:

• Portal: The Portal option of the Captive Portal app enables you to create captive portals. A Captive Portal is the user interface that is displayed to your customers when they connect to your SSIDs. This app provides portal modules that facilitate you to add various features such as brand name, company logo, apps, maps, videos, promotions, and so on in the captive portal. You can also add customer modules to a portal, and link it to a URL with any custom protocol. You can preview the captive portal in different devices. You can reorder the portal modules as required.Cisco Spaces allows you to edit the portal style sheet, and add assets such as images, and use them in the style sheet. In the captive portal, you can configure the required authentication type which needs to be completed by the end user before internet provisioning. Cisco Spaces provides sample captive portals for various authentication types. You can use these sample portals and customize it according to your requirements.

• Captive Portal Rule: The Captive Portal Rule option enables you to create Captive Portal rules. A captive portal rule can be used to perform any of the following tasks:

  • Manage the captive portal display and internet provisioning for the customers connecting to your SSIDs. You can configure to display captive portal, provision direct internet access, or deny internet access using a Captive Portal Rule.

  • Create tags or modify existing tags.

  • Send the details of the customers that are signed in to the captive portal to an external API.

• Reports: The Captive Portal app provides the following types of reports:

  • Device Onboarding: The Device Onboarding report provides information about the devices that have connected to your SSIDs.

  • Customer Acquisition: The Customer Acquisition report provides insights on the unique customers identified newly from the selected location during the specified period, and the data (personal and demographic) collected from the identified customers.

• SSIDs: The SSIDs option of the Captive Portal app enables you to import SSIDs from your wireless network. The Meraki Network Sync Status link displays the time at which the last synchronization happened for each Meraki network, and the duration for next synchronization.

• Settings: The Settings option enables you to configure Cisco Spaces support features such as apps and SMS gateways.

  • SMS: You can configure the SMS gateways for SMS authentication and SMS notification in this section.

  • Social Apps: You can configure the social apps for social authentication in this section. You can configure the apps for Facebook, Linked In, and Twitter.

Engagements

Cisco Spaces can function as a Wi-Fi beacon that identifies the customers in a Cisco Spaces enabled premises, and sends notifications to the customers and business users, based on the engagement rules defined.

The Engagements app facilitates you to create the engagement rules for sending notifications to the customers when they are near your business premises. A customer can be a user who has purchased from your business premises earlier, a potential buyer, or a visitor who has connected to your Wi-Fi at-least once. You can also configure engagement rules to send notifications to your business users such as employees, or to an API endpoint. For example, you can configure an engagement rule that informs your customer care representative when a privileged customer enters the premises so that the customer care representative can provide value added services to the customer.

For each Engagement Rule, you can view a report, which displays the performance of that particular rule.

You can configure to send the notification based on the customers connectivity to your Wi-Fi or closeness to a BLE Beacon.

You can send the notifications to customers using the following modes:

• SMS

• E-mail

• App notification

• Bluetooth Low Energy (BLE) notification

You can send the notifications to employees using the following modes:

• Cisco Webex Teams

• SMS

• E-mail

• Trigger API

Location Personas

The Location Personas app enables you to create tags with a group of customers. You can categorize similar customers using tags, and you can use these tags in the rules such as Captive Portal Rule to apply the rule for a group of customers. You can group a customer under multiple tags.

In addition to create tags, you can use the Location Personas app to add more customers to the existing tags, or to remove certain customers from an existing tag.

When you are creating a tag, you can use the existing tags to filter the customers from the selected locations. For example, if you want to create a tag with location A and location B, but only for android users, you can use the tag filter to remove the tag for iOS.

For each Location Personas Rule, you can view a report, which displays the performance of that particular rule.

Operational Insights

The Operational Insights app enables you to monitor assets, and optimize the performance of your assets, sensors, alerting system, and operational workflows. The app provides a range of tags and sensors to continually integrate, monitor, and manage your connected operations. Using its cloud-based interface, you can define the profile, category, and ownership of each assets. You can establish business rules to define workflows, and the expected operating range of your assets and sensors. The Operational Insights app will be available for Cisco Spaces customers with Advanced license package.

Partner Apps

The Cisco Spaces Partner App Center enables partners to extend Cisco Spaces using the data captured by Cisco Spaces to build up their own products and solutions. The Cisco Spaces partners can then make their applications available in the Cisco Spaces Partner App Center. The partner apps integrated with Cisco Spaces will be listed in the Partner Apps area in the Cisco Spaces dashboard.

Wireless Networks

• Status: This section displays the active status of various apps, and the percentage of apps that are active. The total count of networks are also displayed.

• Wireless Networks: The Add New button in this section enables you to add wireless networks such as Meraki and Cisco Unified Wireless Network to Cisco Spaces.

  Cisco Spaces supports the following wireless networks:

  • Cisco Meraki: You can use the Cisco Meraki option for this network.

  • Cisco Unified Wireless Network with Cisco CMX: You can use the Cisco CUWN- CMX option for this network.

  • Cisco Unified Wireless Network with Cisco Wireless Controller (without Cisco CMX): You can use the Cisco CUWN- WLC option for this network.

    Both Cisco Wireless Controller and Cisco Catalyst 9800 Series Wireless Controller are supported for the Cisco Unified Wireless Network.

    You can add multiple wireless networks to Cisco Spaces. However, the wireless network specified when creating your customer account will be your base network.

• Deployment Prerequisites: This section provides Cisco Spaces Setup Guide with instructions to establish a connection between Cisco Spaces and your wireless network. Before starting to use Cisco Spaces, you must complete these setup to establish a communication between Cisco Spaces and your wireless network. Based on the wireless network you select, step-by-step instructions for that network is displayed.

Cisco Spaces Connectors

The Spaces Connector option enables you to add Cisco Spaces Connectors, and its associated Wireless Controllers. The Cisco Spaces Connector feature enables Cisco Spaces to communicate efficiently with multiple Wireless Controllers. Also, using Cisco Spaces Connector, the Wireless Controller can transmit high intensity client data accurately to Cisco Spaces without missing any client information.